Freddy Lippert is International Chief Medical Officer at Falck, a global healthcare company, and chair of the European EMS Leadership. He has over 25 years of experience in emergency care. In his past position as CEO for 10 years at EMS Copenhagen, he played a key role in reforming emergency healthcare and developing an integrated dispatch solution. He is a founding member of both the European EMS Leadership and the Global Resuscitation Alliance. He has published over 200 scientific articles and advocates for using innovation and technology to enhance improve healthcare, and emphasizing that it takes a system to save a live.